Netflix on Tuesday outlined its plans to crack down on private password sharing in the US, its latest bid to add more subscribers to its streaming service as growth has slowed.
In an email to its 70 million US customers on Tuesday, Netflix said it would limit viewing of its programming to people living in the same household. Those who subscribe to Netflix’s standard or premium plans – which cost $15.50 US to $20 US per month – will be able to let someone outside of their household use their password for an additional $8 per month, a $2 discount from the regular company. -plan itself.
The email doesn’t make it clear exactly how the new rules will apply, but it generally spells out price increases and other service changes as the customer pays.
Subscribers will still be able to watch Netflix while traveling. The company is based in Los Gatos, Calif., and has more than 232 million customers worldwide.
The company was recently released Canada’s new password sharing laws.
The long-awaited move, submitted by Netflix almost a year ago, aims to end a practice that the company allowed to run for years while its streaming service was attracting more subscribers. At the time, administrators had little incentive to put customers at risk by sharing passwords.
While Netflix looked elsewhere, about 100 million people around the world receive passwords from family and friends to download them on TV as. Crown and movies like All Quiet on the Western Front. The password was shared through Netflix’s paying customers who generated the company’s $32 billion in US revenue last year.