Objectives is removing some items from its stores and making some changes to its LGBTQ products across the country ahead of Pride month, after a massive backlash against some customers as well as violence against its employees.
“Since we launched this year’s collection, we have been faced with threats to the safety and health of our members while working,” Target said Tuesday. “In light of this volatility, we are making changes to our plans, including removing some of our best performing products.”
Purpose declined to comment the things he was removing but among those that have attracted the most attention are women’s swimwear that allow women who have not had sex-affirming surgeries to hide their private parts. Design is skinA London-based company that makes and sells LGBTQ clothing and paranormal and satanic clothing, has also caused controversy.
Pride merchandise has been on sale since early May. Pride Month is held in June.
Target confirmed that it has moved its Pride merchandise from the front of stores to the back of some stores in the South after controversy and customer refunds in those locations.
Target’s Pride month collection has once again been the talk of the town several misleading videos in recent weeks, social media users are falsely claiming that a retailer is selling “simple” bathing suits for children or in children’s sizes.
The move comes as the Bud Light beer brand continues to battle backlash from customers angry about its testing expand its customer base in collaboration with transgender influencer Dylan Mulvaney. Bud Light’s parent company says it will triple its sales spending in the US this summer in an attempt to recover lost sales after the brand partnered with a transgender influencer.
Target and other retailers included Walmart and H&M have been expanding their LGBTQ displays to celebrate Pride month for nearly a decade. This year transgender issues — including gender-affirming health care and participation in sports — have become a divisive issue in state legislatures and their reciprocity has shifted.